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Bally’s iVIEW™ player-communication technology is the perfect Networked Floor solution for operators who want a common and effective method of reaching out to their players no matter which gaming machine they are playing. iVIEW Technology Suite provides players with new interactive ways to access their bonusing features, marketing promotions, lottery games, as well as personal account access for financial transactions. The iVIEW network is a dynamic customer-relationship marketing tool capable of cross-promoting everything from gaming promotions to dining outlets and entertainment venues.
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Top Five Benefits of iVIEW
- Customer loyalty is vastly improved by targeting the specific needs and wants of customers. For example, slot players can be asked to participate in slot tournaments, take advantage of gaming specials, learn advantages of player loyalty reward programs, or experience customized bonusing events.
- iVIEW allows casinos to easily do their own content development in order to cross-promote sister properties and maximize company-wide promotions and special events.
- With its eye-catching, full-color animation, iVIEW first magnifies, then focuses a casino’s customer-relationship marketing efforts right to the player for maximum promotional impact.
- iVIEW also allows casino slot personnel to instantly access vital slot machine data, such as machine diagnostics, ticket transaction logs and repair/maintenance information in a much easier-to-understand format.
- Access to slot machine data by slot technicians creates major operational efficiencies that directly benefit the bottom line by decreasing overall machine downtime and thereby increasing player time on device.