Casino marketers who wish to outpace their competition must have a player-tracking system that allows them to collect real-time player information and translate it to their bottom line. Bally Technologies’ player-tracking systems enable you to manage your systems – from accounting to marketing – with powerful, versatile industry leading tools that engage players through:

With new features designed to keep player in their seats and playing longer, Bally ACSC™ and CMP™ player-tracking innovations provide the maximum competitive edge that keeps your operations on the move.